OUR STORY
Founded on the Power of Ideas
Fifteen years ago, we were founded in response to an industry that too often treated communications as a series of transactions—announcements, launches, and moments of visibility—rather than as the ongoing work of shaping public understanding over time.
We began with a different premise: the most consequential ideas rarely move all at once or because of a single headline. They gain momentum through sustained engagement, trusted relationships, intellectual credibility, and a willingness to remain part of the conversation long after the first moment of attention has passed.
OUR STRUCTURE
Two practices, one intellectual throughline
DEY. advises organizations navigating complex public environments while also representing a select group of authors — those economists, scientists, policymakers, and public intellectuals shaping broader societal discourse through major nonfiction books and long-form ideas. Books remain one of the most powerful vehicles for introducing consequential thinking into the culture and deeper public engagement in ways few other formats allow.
Our literary practice gives DEY. an unusually intimate understanding of the intellectual currents shaping the future before they fully enter mainstream conversation. Immersing ourselves in manuscripts, research, arguments, and emerging fields allows us to engage deeply with the ideas influencing the world around us at their earliest stages. This gives us both a panoramic view of institutional change and a close understanding of the thinkers helping define where society is headed next.
DEY. AWARDS
Recognized by the Industry’s Best
It would be an understatement to say that DEY. rescued my book campaign. I hired them late in the day, but they hit the ground running to get my book everywhere. By leveraging their incredibly vast network and harnessing my connections, DEY. thought strategically beyond media opportunities to position my ideas in the larger realm of influence from big-name people to various social platforms. And, boy did they deliver!
– Dr. Fei-Fei Li
Godmother of AI and Co-Director, Stanford Human-Centered AI Institute
DEY has been a strong partner in sharing the work of the Global Fund partnership in key media outlets to build support for communities where we work. They took the time to understand our organization and were quick to match our leaders and experts to opportunities with top-tier outlets and editors. Their expertise, insight, and thoughtful collaboration introduced us to new potential partners —particularly in the U.S.—and amplified our voice on critical global health issues. In short, they are exceedingly smart, connected to the right people and tirelessly dedicated to the mission of their clients.
– Christy Feig
Head of Communications, The Global Fund to Fight AIDS, Tuberculosis and Malaria
The team at DEY. transcend your concept of what a public relations firm is and does. The approach, with creative and unconventional thinking, and deep, authentic relationships that shape how they operate supports their ability to help you identify the paths to influence with the right messages and assets. My organization measurably changed the global conversation and built awareness of climate-driven extreme heat in a very short time—this awareness led to policy changes and lives saved.
– Kathy Baughman McLeod
CEO of HERA, Former Director of Adrienne Arsht-Rockefeller Foundation Resilience Center
The DEY. team is unique to say the least. They cut through distractions, identify core issues and then get to work using their infinite energy, considerable intelligence and network of amazing contacts. For the United Nations Millennium Campaign, that meant well-placed op-eds and interviews, key meetings, and even the UN Secretary-General, Ban Ki-moon, appearing on The Daily Show with Jon Stewart. Their impact was exactly why, when I moved to the World Bank, I brought DEY. on again to curate high-impact, highly selective opportunities for our executive leadership. On top of it all, they’re a joy to work with. I recommend them without reservation.
– Corinne Woods
Director of Communications, International Fund for Agricultural Development; former Director of Communications, World Bank Group; former Director, United Nations Millennium Campaign
It has been a real privilege working with the team at DEY. Their talent as a publicists is remarkable; they not only have an extensive network of friends and contacts, exceptional interpersonal skills, took the time to ingest the book and reflect on it, but they were also indefatigable in seeing the project through.
– Dr. Eric Topol
Founder and Director of the Scripps Research Translational Institute
Usually, journalists do their best to avoid pitches from PR agencies. However, DEY. is the thinking person's PR firm. I have found the people represented by DEY. to be original and thought-provoking.
– Vijay V. Vaitheeswaran
Global Energy and Climate Innovation Editor, The Economist
Working with the DEY. team is like having an ongoing conversation with friends, who happen to be very knowledgeable about the ever fluctuating media landscape. They help us sift through the opportunities, taking much stress out of the process, and of course identify and generate new ones.
– Esther Duflo
Economist, Nobel Prize Winner, Co-Founder of the Abdul Latif Jameel Poverty Action Lab (J-PAL) at MIT
The team at DEY. are wonderful. They bring a powerful network to the table and only take on projects that are personally meaningful to them. This gives DEY. a real advantage in getting messages heard. Undaunted by complexity and brave enough to dive into uncharted territories, the team uncovers unique and creative opportunities that others overlook.
– Jacqueline Novogratz
Founder and CEO of Acumen
Simply put, DEY. are fiercely passionate, unbelievably creative and insanely bright. No agency quite connects the dots and produces the result the way they do. And, while they are at it, they are having fun. And, you are too!
– Saadia Madsbjerg
Former Managing Director, The Rockefeller FoundationDEY. NEWS
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