For years, extreme heat public awareness has lagged behind the reality on the ground. Floods and hurricanes dominate national attention; heat quietly kills more people than any other climate hazard. That disconnect shaped a poster session at ComNet 2025, but the real story starts long before the conference, with an effort to make an invisible crisis visible.

Taylor Scott, Senior Vice President of Client Services at DEY., was featured in Ragan Communications and PR Daily today, sharing a perspective that hits home for every communicator navigating the age of AI. In “The Secret to Creativity in PR? Get Boring First,” Taylor reminds us that the most brilliant ideas don’t come from chaos: they come from clarity, consistency, and process.

CEO and Founder, Rimjhim Dey, penned a contributed piece for Fast Company on why founders should look beyond traditional networking and embrace the power of “favor banking.” Algorithms can amplify reach and increase efficiency, but only authentic, freely given favors create the human connections that businesses can’t grow without. In the age of AI, trust—not transactions—is the real currency.

We’re thrilled to announce that two of our own—Kavita Tomlinson, SVP of Strategy and Media Relations, and Annie Tressler, Account Supervisor—have been named to the PRNEWS People of the Year list! Kavita was recognized as a Media Relations Titan for her trusted partnerships with journalists and her ability to reposition brands through impactful storytelling. Annie was honored as One to Watch, already making her mark as a rising star in the industry with under seven years of experience. Their recognition is a testament to the creativity, dedication, and leadership they bring to our team every day.

Mission driven organizations often struggle to communicate their vision in ways that feel human and galvanizing. When leaders step forward as authentic storytellers, they can clarify purpose, deepen trust, and inspire action. Adapted from DEY.’s white paper, this guide explores how executive visibility becomes a powerful force for advancing impact.

Founder and CEO, Rimjhim Dey, wrote a contributed piece for Devex on why development, philanthropic, and humanitarian organizations can no longer afford to stay behind the scenes. To influence policy, attract funding, and drive meaningful change, organizations must embrace visibility and bold, human-centered storytelling. As Rimjhim writes: “Visibility is the foundation of influence.”

We’re excited to share DEY.’s latest white paper: “Using Your Human: Why Leadership Should Be at the Heart of Your PR Strategy.” In it, we outline how organizations can elevate their executives as authentic, compelling spokespersons for social impact. From breaking out of the echo chamber to moving beyond talking points, maximizing visibility, and leveraging personal stories, this guide offers a blueprint for building trust, influence, and lasting change through human-centered PR.