NEWS + INSIGHTS
DEY. NEWS
The Latest News from DEY.
Updates, announcements, and notable moments from across the firm.
Danielle Bastow has joined DEY. as Chief Operating Officer. She comes to the firm from Fenton, where she was Vice President of Operations, and brings more than fifteen years of agency operations leadership to a role that covers people and talent, business operations, and the firm’s tools and processes.
A recent Financial Times article explores how the business books are evolving beyond its traditional format. Among those featured is DEY. CEO and Founder Rimjhim Dey, who notes how “the whole ecosystem shift on how you get your messages out” is changing the way founders and business leaders build influence today.
At ComNet 2025, DEY shared how the Heat Has a Name campaign transformed extreme heat from an overlooked climate risk into a human-centered public issue
Say hello to Jonathan Pace, DEY’s new Account Director! With two decades of experience shaping communications strategies and securing top-tier media coverage, Jonathan is ready to bring fresh ideas, leadership, and energy to our clients.
INSIGHTS
What We’re Thinking About
Essays and analysis on how ideas gain meaning and traction.
Why Sensemaking Requires a Human: Journalists talk to people, not organizations.
Using earned media to spread your big ideas to LLMs: As AI systems increasingly decide what gets summarized and repeated, the value of earned media has never been more consequential.
How ideas spread after the age of mass media: Culture no longer moves through a single channel, but through niche publics and unexpected voices and places. But many institutions are not watching.
For years, extreme heat public awareness has lagged behind the reality on the ground. The reality existed long before the story gave it shape and public meaning.