
LITERARY
AT DEY., WE GO FAR BEYOND BOOK PUBLICITY
More than twenty years ago, DEY. was founded on a simple but unconventional vision: books should live far beyond their pages. From the start, our literary practice has looked past traditional publicity to ask a bigger question: what is the big idea of this book, and how does it connect to the debates shaping the world?
That approach still defines us today. Our team follows the currents of global discourse and knows how to situate a book not as a stand-alone product, but as a voice in the conversations driving society forward.
Because our literary work is embedded in DEY.’s broader PR and influence practice, we bring the same strategies that position CEOs, universities, and global NGOs on the front pages of tier-one outlets. For authors, this means launches that don’t just sell copies, but establish them as trusted experts and thought leaders.
We are known among journalists for being rigorous, selective, and trusted. Our longstanding media relationships and early adoption of new platforms—first podcasts, now newsletters, YouTube, and beyond—mean we cut through the noise and put our authors where ideas migrate next.

DEY. helped my book find audiences that I would have been unable to reach without them, and gave expert, wise counsel at every step of the way, long after publication. I can't imagine writing another book without them.
– JYOTI THOTTAM
Head of Editorial Board, The New York Times