BOOKS + LITERARY

Books as Catalysts for Public Discourse

We situate books not as products, but as voices in the conversations driving society forward.

Because our literary work is embedded in DEY.'s broader PR and influence practice, we bring the same strategies that position CEOs, universities, and global NGOs on the front pages of tier-one outlets. For authors, this means launches that don't just sell copies, but establish them as trusted experts and thought leaders. We are known for being rigorous, selective, and trusted as well as early adopters of new platforms, from podcasts to newsletters to YouTube.

DEY. was founded on a simple but unconventional vision: books should live far beyond their pages. From the start, our literary practice has looked past traditional publicity to ask a bigger question. What is the big idea of this book, and how does it connect to the debates shaping the world? That approach still defines us today, situating each book as a voice in the conversations driving society forward.

BROWSE BY GENRE

Our Portfolio

“

The entire team at DEY. were absolutely essential partners to me, as they have been for so many other journalists. They helped my book find audiences that I would have been unable to reach without them, and gave expert, wise counsel at every step of the way, long after publication. I can't imagine writing another book without them.

– Jyoti Thottam

Senior Editor, Opinion, The New York Times

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It would be an understatement to say that DEY. rescued my book campaign. I hired them late in the day, but they hit the ground running to get my book everywhere. By leveraging their incredibly vast network and harnessing my connections, DEY. thought strategically beyond media opportunities to position my ideas in the larger realm of influence from big-name people to various social platforms. And, boy did they deliver!

– Dr. Fei-Fei Li

Godmother of AI and Co-Director, Stanford Human-Centered AI Institute

“

Rimjhim Dey has a formidable arsenal of gifts—she's imaginative, deeply well-informed, almost hilariously charming, and, not least, intellectually tough-minded. She manages to be relentlessly persistent while preserving her credibility with her world of important contacts, who know that she can be relied upon to discern the real value in a client's work and to translate that into messages that are compelling for the media, and ultimately for a broad public.

– Scott Moyers

Publisher, Penguin Press

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I worked with DEY. on my book, “The Economists’ Hour”, and was very impressed and frankly grateful, for their work in connecting me with audiences that I don’t think I would have reached without them. Going into the campaign, I was not quite sure what to expect. In retrospect, I am just glad I decided to take the plunge.

– Binyamin Appelbaum

Editorial Board Member, New York Times

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DEY. brought, not just an enviable list of contacts, which they certainly have—but also brilliant ideas, seemingly inexhaustible enthusiasm, and sharp strategic thinking to every aspect of the campaign. I can't imagine launching the book without them, and would recommend them to any fellow author—or anyone for that matter. It was a thrill to learn from them, and a relief to have them on my team.

– Max Chafkin

Bloomberg Businessweek Columnist and author of The Contrarian: Peter Thiel and Silicon Valley's Pursuit of Power

“

It was a revelation to see the DEY. team in action. They set a very high bar, are brilliant at supporting authors and navigating expectations, and made everyone feel confident that we had tried everything possible. Should it ever come to pass, I will recommend DEY. as state of the art without hesitation.

– Gail Winston

Former Vice President and Executive Editor, HarperCollins

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We live in an era of diminished personal contact between publicists and the ‘guardians of good press’—those who control what gets covered, reviewed, chatted about. Blame it on email, and the average flack’s lazy habit of relying on a quick ‘send’ at the expense of face-to-face contact. In that sense, Rimjhim is a welcome throwback, luring gatekeepers into a close personal relationship with a mix of social invitations and ‘meet ‘em on their level’ intellectual engagement. She has brunch, cocktails, and dinner with the people in the media sphere who matter, and, consequently, is far more attuned to what will incite their interest. She is less a publicist and brander than the organizer of a 24x7 salon. Also, I’ve found Rimjhim to be a truth-teller, declining to participate in imaginary thinking when straight talk is warranted. I would recommend her to anyone with a rich, up-market message who wants to break through in an increasingly down-market world.

– Rick Horgan

V.P. and Executive Editor, Scribner (an imprint of Simon & Schuster)

“

DEY was an amazing partner in getting Outraged out into the world. They perfectly captured the core ideas and understood how to make them exciting to scientists, general readers, and the gate keepers of traditional media and podcasts. They’re not just good at outreach—they care about ideas. They understood what the book was trying to say and how to make it matter in public. That’s what makes them stand out: a real passion for big ideas coupled with the proven ability to get those ideas into places like the New York Times, The New Yorker, Science, and Nature.

– Kurt Gray

Moral Psychologist and Director, Collaborative on the Science of Polarization and Misinformation, The Ohio State University

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If you know how to write books but unsure how to get people to read them, the DEY. team is for you. If you have good ideas, but need people to listen, they’ll connect you to the intended audience. They helped me launch my book, “Get It Done”, and frankly, they got it done. I can’t imagine doing it without them. Rimjhim’s energy and that of her team is not only creative but also contagious. They are encouraging, helpful and yes, they will make you work, but only on what is critical for reaching your publicity goals. No wasted energy; only carefully executed plan. I’m so grateful to have met Rimjhim Dey and her amazing team. I know you will too.

– Ayelet Fishbach

Professor of Behavioral Science and Marketing at the University of Chicago, Motivation Scientist, and Author of Get It Done: Surprising Lessons from the Science of Motivation

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It was a delight to work with the entire DEY. team. Their professionalism, their boundless energy and their wide network of connections were vital for success.

BOOKS + LITERARY

Books as Catalysts for Public Discourse

We situate books not as products, but as voices in the conversations driving society forward.

Our Portfolio

– Jyoti Thottam

– Dr. Fei-Fei Li

– Scott Moyers

– Binyamin Appelbaum

– Max Chafkin

– Gail Winston

– Rick Horgan

– Kurt Gray

– Ayelet Fishbach

– Yuval Noah Harari

NOTABLE + RECENT

HEALTH + MEDICINE

SCIENCE + CLIMATE

AI + TECHNOLOGY

FINANCE + ECONOMICS

POLITICS + POLICY

GLOBAL AFFAIRS

SOCIAL SCIENCES + PSYCHOLOGY

BUSINESS + LEADERSHIP

MEMOIR + BIOGRAPHY

RELIGION + PHILOSOPHY

HISTORY + NARRATIVE

OTHER

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