TESTIMONIALS
– ESTHER DUFLO
Economist, Nobel Prize Winner, Co-Founder of the Abdul Latif Jameel Poverty Action Lab (J-PAL) at MIT
Working with the DEY. team is like having an ongoing conversation with friends, who happen to be very knowledgeable about the ever fluctuating media landscape. They help us sift through the opportunities, taking much stress out of the process, and of course identify and generate new ones.
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– DR. FEI-FEI LI
Godmother of AI and Co-Director of Stanford’s Human-Centered AI Institute
It would be an understatement to say that DEY. rescued my book campaign. I hired them late in the day, but they hit the ground running to get my book everywhere. By leveraging their incredibly vast network and harnessing my connections, DEY. thought strategically beyond media opportunities to position my ideas in the larger realm of influence from big-name people to various social platforms. And, boy did they deliver!
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– ABHIJIT BANERJEE
Nobel Laureate in Economics and Co-Founder of the Abdul Latif Jameel Poverty Action Lab (J-PAL) at MIT
Always there, always listening, always mindful of opportunities, somehow always managing to be both optimistic and challenging.
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– YUVAL NOAH HARARI
Public Intellectual, History, Evolutionary Biology, Futurism
It was a delight to work with the entire DEY. team. Their professionalism, their boundless energy and their wide network of connections were vital for success.
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– CHRISTY FEIG
Head of Communications, The Global Fund to Fight AIDS, Tuberculosis and Malaria
DEY. has been a strong partner in sharing the work of the Global Fund partnership in key media outlets to build support for communities where we work. They took the time to understand our organization and were quick to match our leaders and experts to opportunities with top-tier outlets and editors. Their expertise, insight, and thoughtful collaboration introduced us to new potential partners —particularly in the U.S.—and amplified our voice on critical global health issues. In short, they are exceedingly smart, connected to the right people and tirelessly dedicated to the mission of their clients.
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– SHEELAH KOLHATKAR
Staff Writer, The New Yorker
As a journalist and an author, I can attest that Rimjhim is sharp, sophisticated and relentless. She and her team give valuable advice and will move mountains for their clients and authors.
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– JEFFREY SACHS
Economist
Rimjhim and her team are a delight and dynamos of creativity. They are always thinking, thinking, thinking on how to convey a message, reach an intended audience, educate the public, build a consensus, and generally engage with the public and the policy debate. In a word, amazing.
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– KATHY BAUGHMAN MCLEOD
CEO of HERA, Former Director of Adrienne Arsht-Rockefeller Foundation Resilience Center
The team at DEY. transcend your concept of what a public relations firm is and does. The approach, with creative and unconventional thinking, and deep, authentic relationships that shape how they operate supports their ability to help you identify the paths to influence with the right messages and assets. My organization measurably changed the global conversation and built awareness of climate-driven extreme heat in a very short time—this awareness led to policy changes and lives saved.
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– MICHAEL SPENCE
Economist, Nobel Prize Winner, Former Dean of Stanford Business School
Rimjhim and the DEY. team are, in a word, superlative. They have incredible creativity, contacts, and a unique ability to see the story that will resonate. On top of all that, their intelligence and knowledge of global public policy and economic issues means they “get it” and goes to action with lightning speed. During a recent project, I would have been lost and adrift without their expertise and firm hand on the tiller. DEY. is my absolute go-to for any and all PR needs.
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– NICHOLAS DIRKS
President + CEO, The New York Academy of Sciences; Former Chancellor, UCBerkeley
Having worked with PR agencies of all sizes throughout my career, I can say without hesitation that Rimjhim Dey and her team at DEY. are unmatched in my experience. From cutting-edge science and technology — AI to quantum computing — to the most ambitious visibility campaigns, they bring sophistication, discernment, and a rare personal touch. Rimjhim deeply understands the nuanced landscape of ideas across many domains, and DEY. operates with a truly global sense of where science and ideas are heading. They also happen to know everyone worth knowing.
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– NATE SOARES
President of the Machine Intelligence Research Institute, author of If Anyone Builds It, Everyone Dies
DEY. spent time to understand what we were actually trying to accomplish, rather than treating the engagement as a shallow communications project. They grappled with both the substance of our views and the challenges involved in communicating them. Throughout our work together, they demonstrated sound judgment, strong execution, and a willingness to engage directly with difficult strategic questions. They are thoughtful and reliable partners.
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– DR. RAY DORSEY AND DR. MICHAEL OKUN
Atria Health and Research Institute Director for the Center for the Brain & the Environment and University of Florida Norman Fixel Institute for Neurological Diseases
At every turn, DEY. brought energy, professionalism, and a remarkable network spanning venues like Oprah Daily, The New York Times, The Wall Street Journal, and respected voices in health such as Mark Hyman. We are grateful for their partnership. If your mission is meaningful and your message deserves to be heard, this is a team that will help you rise to the challenge.
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– ROBIN ELY
Professor and Senior Associate Dean, Harvard Business School
We hired DEY. to help us strategically and effectively announce Harvard Business School’s Gender Initiative. The visibility that our work with DEY. created has raised the Initiative’s profile as a leader in the domain of gender and diversity. They were tireless in their efforts to get our work in front as many audiences as possible and adept at working one-on-one with multiple members of our team. And their persistent enthusiasm buoyed our own commitment to the launch.
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– SCOTT MOYERS
Publisher, Penguin Press
Rimjhim Dey has a formidable arsenal of gifts—she's imaginative, deeply well-informed, almost hilariously charming, and, not least, intellectually tough-minded. She manages to be relentlessly persistent while preserving her credibility with her world of important contacts, who know that she can be relied upon to discern the real value in a client's work and to translate that into messages that are compelling for the media, and ultimately for a broad public.
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– CORINNE WOODS
Director of Communications, International Fund for Agricultural Development; former Director of Communications, World Bank Group; former Director, United Nations Millennium Campaign
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The DEY. team is unique to say the least. They cut through distractions, identify core issues and then get to work using their infinite energy, considerable intelligence and network of amazing contacts. For the United Nations Millennium Campaign, that meant well-placed op-eds and interviews, key meetings, and even the UN Secretary-General, Ban Ki-moon, appearing on The Daily Show with Jon Stewart. Their impact was exactly why, when I moved to the World Bank, I brought DEY. on again to curate high-impact, highly selective opportunities for our executive leadership. On top of it all, they’re a joy to work with. I recommend them without reservation.
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– ELAD GIL
Venture Capitalist
In choosing an agency for an influence/publicity campaign for my book The High Growth Handbook, I knew to anticipate how well DEY. is wired into the East Coast media circuit; I was also pleasantly surprised by the depth of their contacts in Silicon Valley. Not just in media, but key influencers in venture capital, finance and academia. The DEY. team worked hard at turning that knowledge into tangible results. They told me the truth about what would and wouldn't work. They translated their work into achieving the media targets we discussed. If you have a great idea, the focus to market it, and you can get their buy-in, DEY. can be a great ally for any author.
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– JYOTI THOTTAM
Senior Editor, Opinion, The New York Times
The entire team at DEY. were absolutely essential partners to me, as they have been for so many other journalists. They helped my book find audiences that I would have been unable to reach without them, and gave expert, wise counsel at every step of the way, long after publication. I can't imagine writing another book without them.
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– ALVIN E. ROTH
Nobel Laureate in Economics, the Craig and Susan McCaw Professor of Economics at Stanford University
The DEY. team were cheerful, encouraging and helpful companions, cheerleaders and guides through the largely internet-mediated world that has sprouted since my prior book.
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– ROBB WILLER
Director, Polarization and Social Change Lab; Co-Director, Center on Philanthropy and Civil Society, Stanford University
We brought a big, ambitious, and important project related to tested democratic interventions to DEY. Despite its thorniness and inherent constraints, the DEY. team succeeded in communicating our urgent call to strengthen American democracy to broader audiences, securing significant media placements (Atlantic, NPR, MSNBC, to name a few) for us and even introducing us to a relevant member of Congress. As far and away the leaders in their field, DEY. worked long, hard hours, often going above and beyond the call of duty. I hope we have another chance to work together, but in the interim, I will most certainly be sending folks DEY.'s way.
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– GLENN HUBBARD
Dean Emeritus, Columbia Business School, Former Chairman, White House Council of Economic Advisors under George W. Bush
Rimjhim Dey offers thoughtful and creative advice on communications strategy and messaging. She has an uncanny ability to translate an idea into a news hook for communication. Every conversation with her is fresh and thought-provoking. I recommend her enthusiastically.
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– JACQUELINE NOVOGRATZ
Founder and CEO of Acumen
The team at DEY. are wonderful. They bring a powerful network to the table and only take on projects that are personally meaningful to them. This gives DEY. a real advantage in getting messages heard. Undaunted by complexity and brave enough to dive into uncharted territories, the team uncovers unique and creative opportunities that others overlook.
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– DR. ERIC TOPOL
Founder and Director of the Scripps Research Translational Institute
It has been a real privilege working with the team at DEY. Their talent as a publicists is remarkable; they not only have an extensive network of friends and contacts, exceptional interpersonal skills, took the time to ingest the book and reflect on it, but they were also indefatigable in seeing the project through.
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– BINYAMIN APPELBAUM
Editorial Board Member, New York Times
I worked with DEY. on my book, “The Economists’ Hour”, and was very impressed and frankly grateful, for their work in connecting me with audiences that I don’t think I would have reached without them. Going into the campaign, I was not quite sure what to expect. In retrospect, I am just glad I decided to take the plunge.
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– IAN BREMMER
President, Eurasia Group
Rimjhim Dey is indefatigable in her efforts to find new venues—and new audiences—for her projects/clients. Rimjhim looks out for the long-term interests of her clients and that is exactly what you need on any kind of marketing/publicity campaign . . . and unfortunately, something you rarely get. And, she is lovely to work with to boot! I warmly recommend her.
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– KATHERINE EBAN
National Investigative Correspondent, Rolling Stone, Former Special Correspondent, Vanity Fair
For journalists on the healthcare or life sciences beat, DEY. is the premier go-to for the smartest behind-the-scenes communications help. Always my first stop when tackling a complex story.
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– VIJAY V. VAITHEESWARAN
Global Energy and Climate Innovation Editor, The Economist
Usually, journalists do their best to avoid pitches from PR agencies. However, DEY. is the thinking person's PR firm. I have found the people represented by DEY. to be original and thought-provoking.
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– ZIA KHAN
Former Chief Innovation Officer, The Rockefeller Foundation
Working with DEY has shown me how much progress depends on sharpening ideas before they meet the world. They have an uncommon ability to hear what you’re trying to say, challenge what isn’t quite working, and help build ideas into their strongest, most resonant form. DEY are exceptional partners—thoughtful coaches who offer candid, constructive feedback that pushes the work further without diluting its edge. Just as important, they know how ideas actually travel. Their dense network of journalists, thinkers, and cultural amplifiers allows strong ideas to reach far beyond their point of origin. DEY consistently delivers outsized impact by pairing intellectual rigor with real-world influence, making them invaluable collaborators for anyone serious about innovation.
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– MAX CHAFKIN
Bloomberg Businessweek Columnist and author of The Contrarian: Peter Thiel and Silicon Valley's Pursuit of Power
DEY. brought, not just an enviable list of contacts, which they certainly have—but also brilliant ideas, seemingly inexhaustible enthusiasm, and sharp strategic thinking to every aspect of the campaign. I can't imagine launching the book without them, and would recommend them to any fellow author—or anyone for that matter. It was a thrill to learn from them, and a relief to have them on my team.
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– RICK HORGAN
V.P. and Executive Editor, Scribner (an imprint of Simon & Schuster)
We live in an era of diminished personal contact between publicists and the ‘guardians of good press’—those who control what gets covered, reviewed, chatted about. Blame it on email, and the average flack’s lazy habit of relying on a quick ‘send’ at the expense of face-to-face contact. In that sense, Rimjhim is a welcome throwback, luring gatekeepers into a close personal relationship with a mix of social invitations and ‘meet ‘em on their level’ intellectual engagement. She has brunch, cocktails, and dinner with the people in the media sphere who matter, and, consequently, is far more attuned to what will incite their interest. She is less a publicist and brander than the organizer of a 24x7 salon. Also, I’ve found Rimjhim to be a truth-teller, declining to participate in imaginary thinking when straight talk is warranted. I would recommend her to anyone with a rich, up-market message who wants to break through in an increasingly down-market world.
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– GAIL WINSTON
Former Vice President and Executive Editor, HarperCollins
It was a revelation to see the DEY. team in action. They set a very high bar, are brilliant at supporting authors and navigating expectations, and made everyone feel confident that we had tried everything possible. Should it ever come to pass, I will recommend DEY. as state of the art without hesitation.
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– KURT GRAY
Moral Psychologist and Director, Collaborative on the Science of Polarization and Misinformation, The Ohio State University
DEY was an amazing partner in getting “Outraged” out into the world. They perfectly captured the core ideas and understood how to make them exciting to scientists, general readers, and the gate keepers of traditional media and podcasts. They’re not just good at outreach—they care about ideas. They understood what the book was trying to say and how to make it matter in public. That’s what makes them stand out: a real passion for big ideas coupled with the proven ability to get those ideas into places like the New York Times, The New Yorker, Science, and Nature.
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– SAADIA MADSBJERG
Former Managing Director, The Rockefeller Foundation
Simply put, DEY. are fiercely passionate, unbelievably creative and insanely bright. No agency quite connects the dots and produces the result the way they do. And, while they are at it, they are having fun. And, you are too!
It should come as no great surprise that DEY. has become one of Rockefeller Foundation's favorite agencies, and we work with quite a few. They stand head and shoulders above the competition. If an influence strategy combined with masterful execution is what you are looking for, then look no further.
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– VIVIAN LEE, MD
Former President of Health Platforms, Verily; Former CEO, University of Utah Health, Senior Lecturer at Harvard Medical School
Through her genuine interest and passion for excellence, Rimjhim transforms herself into your biggest advocate. She has the luxury of being selective about her clients and that means that when she champions you, people take notice. By blending her innate curiosity, powerful people skills, and tireless commitment, she has built a firm that is top in class. If I could give her six stars, I would.
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– PETER BLAIR HENRY
Dean Emeritus, NYU Stern School of Business, Senior Fellow at Stanford University's Hoover Institution
A tireless and skilled navigator of the complex sea of messages, priorities, schedules, and personalities that constitute the world of media and communication, I cannot imagine a more powerful advocate than the DEY. team. They immediately understood what was important to me and what aspects of my ideas would resonate with the media. They focused on that critical intersection and did not relent until they delivered on her promise to turn 'ideas into influence.
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– AYELET FISHBACH
Professor of Behavioral Science and Marketing at the University of Chicago, Motivation Scientist, and Author of Get It Done: Surprising Lessons from the Science of Motivation
If you know how to write books but unsure how to get people to read them, the DEY. team is for you. If you have good ideas, but need people to listen, they’ll connect you to the intended audience. They helped me launch my book, “Get It Done”, and frankly, they got it done. I can’t imagine doing it without them. Rimjhim’s energy and that of her team is not only creative but also contagious. They are encouraging, helpful and yes, they will make you work, but only on what is critical for reaching your publicity goals. No wasted energy; only carefully executed plan. I’m so grateful to have met Rimjhim Dey and her amazing team. I know you will too.
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– ZÖE PAGNAMENTA
Literary Agent, The Zöe Pagnamenta Agency
Rimjhim is fantastic. She is the kind of publicist you want in your corner. I've been tremendously impressed by her work with several authors–she is highly intelligent, creative, energetic, strategic, responsive, and always professional. A true champion of her clients—relentless in absolutely the best way possible, Rimjhim really delivers the goods. She has excellent contacts, carries through what she says she's going to do, collaborates with authors and their publishers, and gets the right people talking. Charming, engaged by the material in hand, ideally suited to the kind of books I care about, she is passionate and so adept. Frankly, she's how all publicists should be but astonishingly few are. She knocks it out of the park.