SERVICES
Full-Service, Bespoke Solutions
PR, communications, advisory, and influence.
DEY. is a full-service agency with capabilities spanning strategic influence, communications, and tailored solutions, from executive positioning and media campaigns to op-eds, speaking engagements, content strategy, and social media strategy.
When a project calls for it, we draw on a trusted network of partners, including writers, lecture bureaus, photographers, videographers, designers, and other specialists, ensuring every facet of a client’s story is told with precision and impact.
OUR APPROACH
We start with the question, not the category.
Our work begins from one question: how do you move an important idea into the world and make it matter to the people who can act on it? That question does not sit neatly inside public relations, or marketing, or consulting, so we have built the practice around the question rather than the category. Answering it is mostly human work. It takes discernment, the judgment to know which ideas are sound, which will hold up under pressure, and which are worth staking a reputation on.
It also takes relationships built slowly and kept authentically, because trust carries an idea further than reach ever will. And it takes close observation, the patience to watch how a specific idea actually moves through a specific field, institution, or audience, the way an anthropologist watches before drawing conclusions. As more of this work is handed to machines, these are the capacities that do not automate, and they are the ones DEY. is built around.
Core Offerings
SERVICES
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We design communications and influence strategies that link what an organization is building internally to the conversations and stakeholders shaping perception externally. Every plan is built backward from what a client is trying to change in the world, then translated into the specific levers, sequencing, and audiences most likely to move it.
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We develop positioning and messaging that holds together across audiences, sectors, and political conditions. The work draws on close reading of an organization's internal substance and a rigorous read of the discourse around it, producing a single, durable narrative that travels.
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We position principals and senior leaders as the authoritative voices in their fields through interviews, commentary, speaking platforms, and contributed content. The goal is not visibility for its own sake but credibility that compounds, so that editors, peers, and audiences return to our clients for context on the questions defining their work.
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We cultivate direct, long-standing relationships with the reporters, editors, and producers shaping how our clients' fields are understood. The cadence matters as much as any single placement: a durable institutional profile is built in the space between major moments, through sustained engagement on the stories our clients are positioned to inform.
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We help clients shape, host, and show up well at the convenings that matter to their field, from major global moments to invite-only gatherings. Our work spans agenda positioning, speaker preparation, bilateral curation, and the real-time advisory that turns presence into momentum.
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We map the ecosystem around an organization and design engagement strategies built around the specific people, institutions, and constituencies whose decisions actually move a field. The work is bespoke to each client; there is no template for the relationships that build influence.
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We design content ecosystems that do double duty: telling an organization's story and inviting the rest of its ecosystem into the conversation. From longform essay series and interview formats to original podcasts and editorial partnerships, every format we develop has a specific job in building trust, shaping discourse, or sparking collaboration.
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We treat social media as an editorial environment, where narrative is built, relationships are formed, and institutional credibility accrues over time. Our work covers platform audits, executive strategy on LinkedIn and other relevant platforms, editorial content calendars aligned to institutional priorities, and real-time strategy for high-attention moments.
Literary Practice
SERVICES
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We design and execute the media outreach that builds a book's profile, from long-lead print and podcast pitching at kickoff through broadcast bookings around publication and the news-cycle work that sustains coverage well past launch. Our work spans first serial excerpts, op-eds, profiles, podcast appearances, and the long-standing relationships with reporters and editors that turn a book into a conversation.
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We identify and pitch the speaking events, festivals, conferences, bookstores, and stage moments where a book can land in front of the audiences most likely to carry it forward. The work includes target selection, agenda positioning, speaker preparation, and the ongoing follow-up that turns a single event into expanded reach.
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Pre-orders are one of the highest-leverage activities in a book campaign, signaling demand to retailers and shaping early bestseller-list visibility. We help authors design and run a structured pre-order push, mapping the network, sequencing the asks, calibrating incentives, and coordinating with publisher marketing so the lift lands in the right window.
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We map the author's personal and professional network for the high-platform people already in their orbit, including thought leaders, academics, public figures, fellow authors, and aligned voices, and design the coordinated asks that turn them into amplifiers around publication. This work is distinct from BookTok and Bookstagram outreach, which sits with publisher marketing teams who own those relationships and galley pipelines.
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We audit an author's social presence, sharpen profile and posting strategy for the campaign, and tie content directly to the news cycles and pitch angles we are working on in parallel. Our consulting is particularly strong on LinkedIn and X, where professional and policy audiences respond to consistent, substantive posting and well-timed real-time hooks.
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We identify and coordinate bulk-purchase opportunities through conferences, professional associations, speaking partners, and aligned organizations, timed around publication and key campaign moments for maximum bestseller-list visibility. The work includes outlet selection, discount negotiation, and timing strategy through partners like Porchlight Books, BookPal, and Givington's.
DEY. INSIGHTS
What We’re Thinking About
