In an era obsessed with ideas, the teams doing the most original work are often the ones with the least chaos.

How do you measure PR success when visibility isn’t the goal? DEY’s Kavita Tomlinson shared her expertise at PR Daily’s panel, offering strategies to align metrics with purpose and track meaningful outcomes in mission-driven communications.

Philanthropic, development, and humanitarian organizations must abandon their behind-the-scenes approach and be boldly visible if they want to influence change.