ABOUT DEY.

BUILT TO CHALLENGE THE STATUS QUO

DEY. emerged in response to a communications landscape dominated by large agencies that often equated success with inflated “vanity metrics” and treated client service as a handoff. Senior leaders would pitch the work, and then junior staff would run the day-to-day. We set out to do things differently. From the start, we prioritized giving our clients the highest level of strategic counsel, ensuring every account is led by senior leaders who stay actively engaged throughout the work. This is not about bypassing the talent of rising professionals. It is about making sure clients benefit from the most experienced, big-picture thinking at every step.

Beyond Vanity Metrics

We have always believed the real story is in the outcomes, not the optics. For us, the questions are bigger than “How many hits did we get?” We ask: Did we influence policy? Advance an idea into the public conversation? Forge the right alliances? Create lasting change? Those answers are the true markers of success.

Early Movers, Always Evolving

Our approach is rooted in thinking like journalists. We uncover what is most compelling about a client’s work, distill it into sharp, resonant ideas, and connect those ideas to the moments and audiences that matter. Our unparalleled network across top-tier outlets — from The New York Times, The Atlantic, and The Wall Street Journal to the BBC, NPR, and CNN — ensures our clients are seen and heard at the highest levels.

At the same time, we have a track record of anticipating shifts in the media landscape, from embracing podcasts long before they were mainstream to building reach through Substack writers, literary outlets, and high-trust YouTube channels. This dual fluency in both traditional and emerging platforms allows us to design campaigns that resonate now and continue to influence as the landscape evolves.

Full-Service, Bespoke Solutions

DEY. is a full-service agency with capabilities spanning strategic influence, communications, and tailored solutions, from executive positioning and media campaigns to op-eds, speaking engagements, content strategy, and social media strategy. When a project calls for it, we draw on a trusted network of partners, including writers, lecture bureaus, photographers, videographers, designers, and other specialists, ensuring every facet of a client’s story is told with precision and impact.