Kavita Tomlinson at PR Daily: Redefining Success in Mission-Driven Communications

Kavita Tomlinson, Head of Strategy and Media Relations at DEY, brought her expertise to PR Daily’s panel on rethinking metrics for mission-driven work. PR Daily, part of Ragan Communications, is a leading platform for PR and communications professionals, providing news, insights, and resources on media relations, social media, crisis communications, and storytelling, as well as conferences and awards that help communicators stay informed and advance their careers.

In conversation with Kevin Wong (The Trevor Project), Khalid El Khatib (Consumer Reports), and moderator Daniel Kaufmann (Gates Foundation), Kavita explored the challenges of measuring success in mission-driven communications. She shared practical strategies for evaluating impact when visibility isn’t the primary goal and traditional PR metrics, like media impressions or share of voice, don’t capture the full story.

Kavita emphasized the importance of aligning measurement with organizational purpose, showing how thoughtful metrics can reflect meaningful outcomes, influence, and long-term change. Her insights offered valuable guidance for PR professionals navigating the evolving landscape of nonprofit and mission-driven work. We’re proud to see Kavita representing DEY and advancing the conversation on smarter, more purposeful ways to measure PR success.

Kavita Tomlinson, Head of Strategy and Media Relations at DEY. pictured with Kevin Wong, Chief Communications Officer at The Trevor Project