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The secret to creativity in PR? Get boring first.

Oct 29

Taylor Scott, Senior Vice President of Client Services at DEY., featured in Ragan Communications and PR Daily today, sharing a perspective that hits home for every communicator navigating the age of AI.

In “The Secret to Creativity in PR? Get Boring First,” Taylor reminds us that the most brilliant ideas don’t come from chaos: they come from clarity, consistency, and process.

Jesper Meyer

The secret to creativity in PR? Get boring first.

Forget networking. In the Age of AI, build a ‘favor bank’ instead